What is GEO and how to get ChatGPT to recommend your business
GEO (Generative Engine Optimization) is the new frontier of SEO. Here is what it is, how it works and the steps to get ChatGPT, Gemini and Perplexity to mention your brand.
By Equipo QUANTEX 1 min read Short answer: GEO (Generative Engine Optimization) is the set of techniques that get AI engines —ChatGPT, Google Gemini, AI Overviews, Perplexity, Copilot and Claude— to cite and recommend your brand when a user asks for a suggestion.
Why GEO matters in 2026
More people are replacing traditional search with a direct question to AI: “What’s the best dental clinic in Miami?” The AI doesn’t show ten links: it shows one answer with a handful of brands. If you’re not one of them, that customer never finds you.
SEO vs. GEO
| SEO | GEO | |
|---|---|---|
| Goal | Rank pages in search results | Be cited inside generated answers |
| Metric | Position and clicks | Mentions and recommendations |
| Key signals | Links, content, technical | Entity authority, clarity, consistency |
GEO doesn’t replace SEO — it depends on it.
7 steps to get AI to recommend you
- Define your entity clearly across your site, Google Business Profile, social and directories.
- Add structured data (Organization, LocalBusiness, Service, FAQPage, Review).
- Write direct answers at the start of every section.
- Publish original data such as case studies with numbers.
- Earn mentions on trusted sources.
- Collect genuine reviews.
- Make crawling easy: allow AI crawlers in robots.txt and publish an
llms.txtfile.
Conclusion
GEO today is what SEO was 15 years ago: a huge advantage for early movers. Want to know how AI sees your brand? Request a free AI visibility audit.